Digital Marketing & Social Media Strategist
Storytelling with purpose. Strategy that drives impact.
Helping brands translate meaning into messaging that connects, drives growth, and builds lasting relationships.
Work
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Tiffany & Co. Brand Positioning & Cultural Strategy
A brand strategy strengthening luxury positioning and cultural relevance to deepen audience engagement.
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![Dark red background with clouds, a large cartoon Barbarian Warrior from Clash of Clans holding a sword, with a shield on his chest and arrows piercing his body. The Clash of Clans logo is in the foreground.]()
Supercell × Netflix Launch Campaign Strategy
A social-first launch campaign driving viewership, sparking cultural momentum, and converting audiences into active players within the Clash ecosystem.
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![A dark, foggy road surrounded by tall trees with a church in the background and the text 'Hallowed Ground: Episodic Series' overlaid.]()
Original Series & Go-to-Market Strategy
An original episodic series and go-to-market strategy positioning the IP within the premium streaming landscape and driving long-term audience engagement through transmedia storytelling.
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![People walking past a large retail store with a graphic sign promoting the brand UNIQLO and the slogan "Made for All" on the exterior wall.]()
Uniqlo U.S. Market Insight & Positioning Strategy
A data-driven brand strategy informed by mixed-method research and competitive analysis to increase consideration among Gen Z consumers in the U.S. market.
Hi! I’m Peiyu Wan
A digital marketing strategist focused on making brands understood and worth choosing. I connect audience insights with execution to drive measurable growth. With experience across social media, creator partnerships, and content strategy, I build campaigns that drive brand impact, cultural relevance, and long-term audience connection.
